The Coventry, England-based maker of luxury cars and SUVs said Thursday that every new model will be electrified and that it will offer its first fully electric performance SUV, the Jaguar I-Pace, next year.
To be clear, that does not mean every Jaguar from 2020 will be electrified, just like most other auto companies, Jaguar's have a long production life span, that could be 6-12 years or more depending on the model variant, but - when you glance forward to 2040 and beyond it's starting to look very electric around the world. Also, Sweden's Volvo had earlier said it would end gas-only vehicle production and introduce cars with some sort of sort of plug-in capability starting in 2019. It has also made an electric concept vehicle of its classic E-type model - but there are no plans so far to put it into production.
Earlier this year both the United Kingdom and France outlined plans to ban the sale of diesel and petrol-fuelled cars by 2040.
Much like Aston Martin, JLR will offer an electrified powertrain on every model line in the near future.
That new motor is fed by a 40 kWh battery that has roughly the same dimensions, same placement and a similar weight to the E-Type's original V6 XK engine.
In delivering this next generation of electrified vehicles, Speth paid tribute to Britain's record of innovation before adding that the country also had a record of failure in delivery.
Latest figures from the Society of Motor Manufacturers and Traders show 71,497 new alternatively fuelled vehicles have been bought in the United Kingdom so far this year.
Britain's thriving vehicle industry had warned ahead of last year's EU referendum that supply chains could be crippled and its momentum halted if it lost free and unfettered access to the European Union.
New electric models from Jaguar's past, present and future have been on display at the Tech Fest event, highlighting the brand's electric intentions.
"But JLR is clearly confident that the design of its vehicles will ensure it grabs a significant chunk of this important market".
Jaguar notes that in the future, cars will be shared instead of owned something we've heard from the industry for a while.