Google blocks YouTube access on Amazon Echo, Fire TV devices

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"But Amazon doesn't carry Google products like Chromecast and Google Home, doesn't make Prime Video available for Google Cast users, and last month stopped selling some of [Google-owned] Nest's latest products", said the spokesperson. As of this afternoon, Google has chosen to no longer make YouTube available on Echo Show, without explanation and without notification to customers.

Is Google right to withdraw the YouTube app as a result of Amazon's actions?

And now Google is pulling YouTube from Amazon's devices by the end of the year: The Echo Show loses YouTube immediately and now the Fire TV devices are having their YouTube access cut off. Amazon was able to bring back YouTube support several weeks ago with a workaround that just loaded the web versions of videos, but now Google is done playing around.

In September, Google abruptly pulled YouTube off Amazon's Echo Show: Google did this, many speculated, because Amazon wasn't letting - or wasn't able - to implement features Google wanted on the Echo Show's YouTube app, like subscriptions, autoplay, and next video recommendations. That's a vague way of saying that Google is over Amazon not allowing them to sell Chromecast and Google Home through Amazon and so they are blocking YouTube in retaliation.

The latest development coincides with the release of Amazon's Prime Video app for the Apple TV. And, it announced Amazon's Fire TV video streamers will lose YouTube access on January 1. They're going to know that, while driving home, they can ask Google or Amazon to deliver a product, all while sitting in traffic.

This isn't the first disagreement Google and Amazon have had regarding YouTube.

Ultimately, it seems the biggest loser in all this squabbling will be the consumers who use Amazon's devices. Nor does it sell the Google Home, a smart speaker rival to Amazon's Echo.

Both parties have said that they hope the matter will be resolved soon, but neither looks likely to budge.

The tit-for-tat feud over reciprocal support mirrors Amazon's beef with Apple which has rumbled on for the previous year. "Consumers bought Amazon devices with the belief they could watch YouTube, but they can't".

"If you are looking for something to buy, you are more often than not looking for it on Amazon", said Mr Schmidt. "We hope to resolve this with Google as soon as possible".

The version Amazon presented had lacked next video recommendations, subscriptions and other features - but these were restored in November, when Amazon made the device present a more normal view of YouTube.