How Facebook's new newsfeed will impact the company, brands and its users

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But getting the genie back into the bottle may be too hard even for Mr Zuckerberg, and, in any case, his creation's problems go far beyond his proposed fix. From few years, the Facebook team has been working to provide reliable and relevant content to visitors.

And Facebook recently announced that it would tweak its news feed algorithm to prioritise posts from friends rather than content from businesses and media companies.

Investors that don't share that value should remember what Zuck Dawg wrote in his founder's letter at Facebook's IPO: "Simply put: we don't build services to make money; we make money to build better services".

When you check Facebook first thing in the morning, you'll see the latest post from ClickOnDetroit right on the top of your feed.

The changes have been largely welcomed by media agency executives approached by AdNews, as well as Australian publishers, who believe the platform is finally taking the appropriate steps in tackling fake news.

Facebook has been doing very well financially. Now, Mr Zuckerberg sounds as though he's prepared to relinquish it for reasons of principle.

The changes are aimed are making people interact with people they "care about".

And lucky for all of us, there's a way to continue to see the news that's most important to you via social media.

In Zuck's own words, it could also mean that people may spend less time on Facebook. The focal point of raising the business base of maximum publishers is videos that they usually post on Facebook wall. "While blurring the lines between professional content creators and your friends has been an interesting internet experiment, it has also produced some unusual side-effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves", Snap, the corporate entity that owns the ephemeral messaging service, wrote then.

Facebook has taken a financial hit from its decision.


Zuckerberg has made his new year's resolution a tradition: learning Mandarin, eating only meat he's killed himself, reading a book a week, touring the country to talk to regular people.

The move follows declining traffic from the social network to publisher websites throughout 2017.

So far, politicians in both the European Union and the United States have been pressuring Facebook to increase, rather than decrease its censorship.

Facebook also admitted that an operation likely based out of Russian Federation used its platform to spread thousands of ads centred on sensitive topics like race and LGBT communities to cause further division. Moving into media with superior distribution tools and targeting opportunities was an easier sell.

Speaking to people around the age of 18-25, Facebook is a social media that has lost a lot of attention.

According to Pavel Naiya, Senior Analyst, Devices and Analytics at Counterpoint Research, the move would affect the small businesses which don't have budget to put their content out to the user as many of them have been dependent on Facebook to grow their traffic and drive sales.

A BuzzFeed spokesperson told AdAge the ad was placed to assure its readers that the Facebook changes won't impact its ability to connect and deliver content. "He had no idea that Facebook had created Explore or was placing news there". But it's also a convenient way for Facebook to shift blame from its algorithm to friends and family, who may ultimately be some of the most perpetrators when it comes to sharing fake news. Many have spent the past 5 years or so desperately trying to "play the Facebook game".

If Facebook really wants to crawl back into the "friends and family" shell - which, in any case, may already be occupied by messenger apps, some of them owned by Facebook itself - it can benefit from a strong push from regulators. It's what they [Facebook] think you like.

Those effects are magnified by the outsize role Facebook has taken on in countries across the world-just ask Donald Trump.

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