The retail giant sparked a massive controversy when they released a photo of a black child wearing a sweatshirt with the words, "COOLEST MONKEY IN THE JUNGLE" on the British version of their website.
"Im sure the apologies are a coming". "And the ads will be pulled. I'm certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity".
"I'm deeply offended and will not be working with @hm anymore", he wrote. "Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally".
Many customers took to social media to express their outrage, with some threatening to boycott H&M. "We believe in diversity and inclusion in all that we do and will be reviewing our internal routines".
"This is how we should represent our men as kings thank you!", one person said, while another added: "Yaaass, you're so, you're so, you're so AWESOME!"
People also noticed that other hooded sweatshirts from the line featured messages about survival or simple images of animals were respectfully modeled by white children.