Best Buy, Amazon Announce Partnership

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The Richfield-based retailer will roll out almost a dozen 4K and HD Fire TV Edition models from Toshiba and Insignia, the latter of which is one of Best Buy's private-label brands, starting this summer.

Starting this summer, Best Buy will launch over ten 4K and HD Fire TV Edition units from Toshiba and Insignia.

With the new generation of Amazon Fire TV Edition models you'll be able to watch live over-the-air programming and be able to access all of your streaming content.

But Best Buy and Amazon did not say how much the TVs will cost or what size screens Toshiba and Insignia will be selling.

Fire TV Edition includes a Voice Remote with Alexa for launching apps, searching for TV shows, playing music, switching inputs, controlling smart home devices, and more.

The first Fire smart TV from Toshiba will be available in the United States this summer, with additional models released later this year.

Amazon has started to open its own physical stores throughout the country and bought grocer Whole Foods past year as well. Google's Chromecast can be plugged into a TV to offer streaming services and the company also has the Google Home speaker, complete with its own nameless voice assistant.


While Best Buy and Amazon announced the deal Wednesday, the companies' CEOs, Hubert Joly and Jeff Bezos, sat side by side talking about deal with a handful of reporters on Tuesday.

The partnership with Amazon is an example of Best Buy's role in working with technology companies, helping to commercialize their innovations.

When Amazon acquired Whole Foods, industry analysts suggested several options for other retailers that Amazon could benefit from acquiring, and Best Buy has come up in that context a few times.

Translation: Yes, Best Buy has this splashy new deal with Amazon that makes it a preferred third-partys seller on Amazon's site.

This is all great news for Best Buy.

You can find out more about the new product here.

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