Amazon.com Inc (AMZN.O) said online shoppers purchased more than 100 million products worldwide during its Prime Day sale, despite glitches on its mobile app and websites that prevented customers from placing orders.
Amazon launched Prime Day in 2015 and by 2017 it was its second biggest shopping day. The company's stock closed at $1,822.49, but slid about 1.5 percent in extended trading in NY. It was close to flat Wednesday. Meanwhile, Home Services was 30% off, home security products were $50 off, furniture and decor was 30% off and fashion had the highest discounts of up to 50%, according to data emailed to Retail Dive from Boomerang Commerce, an AI software company for brand manufacturers.
The increase from this year to last is particularly impressive in light of Monday's tech glitches.
And last week, YouTube went down in the middle of the World Cup soccer semifinal match between England and Croatia.
The issues centred on the USA but occurred on other continents too. In fact, many are saying it's beginning to look more and more like Black Friday.
Dogs have played an integral part of Amazon's company culture since its early years.
Amazon acknowledged the issues, but has yet to explain what caused the crash.
Gary Liu, vice president of marketing at Boomerang Commerce, said he believes shoppers got a "vanilla" experience when it came to personalization. I ran into the same issue with Amazon's Canadian website. "We sold 10 times as many items as we sell on a regular day", said Chris Guiher of Vintage Book Art Co.
Those problems persisted for much of the first hour of the sale and beyond for many users.
Another freakish glitch left shoppers in a loop; clicking a category such as "Electronics" or "Home and Garden" will simply redirect you to a page that says "Shop all Deals" - and, clicking that will bring you back to the start. "Prime Day is no longer just an Amazon.com shopping holiday".
Prime Day features thousands of discounts on everyday items, in addition to the more rare, big-ticket items that shoppers want.
While the launch of the annual sale in the United States was hit by technical glitches, things seemed to go more or less smoothly in Australia.
Amazon's voice-operated digital assistant also malfunctioned.