Shocking! IHOP comes clean about IHOb name change

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International House of Pancakes, known until last month by the acronym IHOP, seemingly rebranded itself last month to IHOb, or International House of Burgers.

IHOP also said that on July 17, it will sell short stacks of its pancakes for.60-cents in honor of the chain's 60th birthday.

The American chain announced this betrayal via Twitter, and while most people were extremely relieved to learn it was a temporary switch, many were still angry.

That will come to no surprise to some Internet sleuths, who combed through federal records, finding no proof of the restaurant officially changing its name.

In a Tweet Monday, the brand admitted to faking the name change to promote their burgers.

The International House of Pancakes has revealed that it faked the controversial name change to promote a new burger menu. The internet was outraged at the move, either because of IHOP betraying its initial objective as a pancake emporium or that it was just some kind of elaborate marketing scheme. Following the IHOb name change, that figure increased to 30%, the highest score since late 2012. "Consequently, we needed to make a bold signal to disrupt people's thinking about IHOP and make it IHOb". And, IHOP never took pancakes off the menu.

The company went next level and changed its Twitter bio to say: "If at first you don't pancake. pancake, pancake again".