Apple already telling suppliers to cut down expectations for iPhone XR orders

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"Suppliers of iPhone 8 and iPhone 8 Plus are getting a combined order of around 5 million more units", sources told Nikkei Asian Review.

The data points to strong sales right out of the gate thanks to the September release of the newest and most premium versions of Apple's signature smartphone, which helped spur market share growth in Australia (up 3.8 percentage points), in China (up 1.3 percent points) and especially in its home market where strong iPhone 8 and 8 Plus sales are apparently helping that trend along. Apple is still selling the previous generation iPhone and is now producing it again in larger quantities. While "XR production is not reaching its maximum capacity now" sounds bad on the face of it, for the end user who wants to order an iPhone today and get one tomorrow.

Foxconn initially built out 60 assembly lines for the iPhone XR, expecting extremely high demand for the unit.

A bunch of Apple's other Taiwanese suppliers fell sharply, including camera lens-maker Largan Precision Co, which was down more than 7 percent, and Flexium Interconnect, which fell 6 percent.


With regards to the growing uncertainty caused by the US-China trade disputes, Tung said Pegatron, being a technology company with global deployments, does not see it necessary to relocate its production capacity completely out of China, noting that a 3% capacity relocation might be sufficient. The company suggested it would miss analysts' earnings targets for the usually busy holiday season, with demand in emerging markets lower than expected. This is not the first time, five years ago, when Apple launched the iPhone 5C with plastic back, it had cut production orders a month after its launch, which fuelled speculation of weak demand for the model.

The math makes sense, as they are up to 20% cheaper than the iPhone XR's starting price of $749. Surprisingly the company asked assemblers for more production of iPhone 8 and iPhone 8 Plus units.

Indeed, it was widely hailed as the unexpected hit of Apple's 2018 iPhone event. However, the update also brought the Performance Management for the battery to iPhone 8, iPhone 8 Plus and the iPhone X. The feature is enabled by default and will start throttling performance as soon as it detects a drop in consistency from the power reserve.

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