You can now watch ad-supported free Hollywood movies on YouTube

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"We saw this opportunity based on user demand, beyond just offering paid movies", Rohit Dhawan, director of product management at YouTube told Ad Age.

YouTube's new Free to Watch section now hosts about 100 feature-length titles that span movie genres, and you don't have to be a subscriber to YouTube's premium service to stream any of them.

It's also a way, according to Ad Age, for YouTube to ensure that the ads it does run appear alongside premium-level content, and not dubious videos that might drive advertisers away.

This might also help YouTube get around the fact that half of these movies have already been uploaded to YouTube for free anyway.

The reasons users are supporting the change are obvious; everyone likes free movies.

The "Free to watch" category includes mostly older films, but there are some cult classic and critically acclaimed titles like "Rocky, ' 'Legally Blonde, ' 'The Terminator" and 'Four Weddings and a Funeral'. This marks the first time that YouTube has offered free streaming films in exchange for users watching ads.

YouTube did not give the details of the deals with studios and advertisers.

Dhawan said there may eventually be a way for advertisers to pay to sponsor individual movies, giving users complimentary views and exclusive screenings. However the standout titles are Legally Blonde, Legally Blonde 2, The Terminator and Rocky. You can see the selection of movies and television shows that YouTube has available in their dedicated section right here.